Microsoft MSFT -0.04% has cut the price of its Surface RT tablet by $150,
or as much as 30%, as even some Microsoft partners have called the device a
sales laggard.
The software company's websites on Sunday began showing a price of $349 for
the least-expensive model of the tablet, without a cover that doubles as a
keyboard for the device. That model, which launched last fall, previously cost
$499 without the cover-keyboard combination.
Microsoft also cut the price on the Surface RT model with twice as much
memory to $449 from $599. That version, with a type of cover-keyboard
combination, now costs $549, down from $699.
Websites of Best Buy Co. BBY +1.19% and Staples Inc. SPLS +0.36% also list
the discounted prices for the Surface RT.
"We've been seeing great success with pricing and cover promotions over the
past several months on Surface RT in the U.S. and other markets," a Microsoft
spokesman said. "People who buy Surface love Surface, and we're excited about
all those additional people out sharing their excitement for Surface with other
people."
Technology-news website the Verge earlier reported Microsoft was likely to
start reducing prices on the Surface RT.
The Surface RT has been a disappointment to some people at companies
involved with the device. Those people have said sales of the Surface RT haven't
lived up to hopes, and that Microsoft didn't do enough to clarify the reasons
people should choose the RT version of Windows, which doesn't run older
Windows-compatible software programs, such as iTunes or Quicken financial
software.
The chief executive of Nvidia Corp., NVDA +0.07% which makes the computer
chips that power the Surface RT, said in March that sales of Windows RT devices
have been "disappointing" so far. Windows RT devices are powered by the same
type of battery-conserving computer chip that is in the guts of smartphones and
devices like the Apple iPad.
Microsoft has tried discounts on Surface RT before. More than a month ago,
Microsoft started offering people who bought a Surface RT a free cover that
doubles as the device's keyboard. The covers typically cost $119 or $129
each.
It isn't uncommon for companies to offer discounts on consumer-electronic
devices, particularly to clear out inventory before new models go on sale.
Microsoft hasn't announced new versions of the Surface.
At a conference last week, company executives showed a slide that indicated
updates were coming to Surface RT and to the more powerful version, Surface
Pro.
The Wall Street Journal also reported in April that Microsoft is working on
a smaller version of the Surface, on the heels of popular 7-inch to 8-inch
tablet computers like Apple's iPad Mini and the Nexus 7 from Google Inc.
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