Twitter is in talks with TV networks Viacom and NBC to bring more video
content to the microblogging site, according to a Bloomberg report.
The deals under discussion would allow Twitter to stream videos to its
users in exchange for splitting the resulting revenue with the TV
networks, sources told the news outlet. The deals could be finalized as early as next month, with arrangements with other TV networks to follow, sources said.
CNET has contacted Twitter for comment and will update this report when we learn more.
So far, Twitter's video experience has been limited. It launched Vine, a
6-second looping video application for iOS, on January 24. Although the
unconventional video format has proved popular with everyone from
citizen journalists to job-seekers, it hasn't emulated the traction
captured by photo-sharing app Instagram.
Twitter has been taking steps to move beyond its 140-character message
roots. The social network previously partnered with NBCUniversal during
last year's Olympic Games in an effort Twitter CEO Dick Costolo
described trying to "more closely tie the shared experience on Twitter
to the actual event that is happening," essentially increasing its
presence associated with the event.
Twitter took a big step toward increasing its entertainment presence
with the launch last weekend of a new music site. The site debuted after
the social network confirmed that it had purchased
music discovery service We Are Hunted. CNET first reported the
acquisition of the service, which tracks what music is trending on
blogs, message boards, and other social media.
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